What is Chinese New Year (CNY) without festive, over-the-top celebrations, right? Fireworks, reunion dinner, ang pows and yee sang are just some examples. Well, preschoolers at Q-dees took it a step further.
Through Q-dees Chinese New Year campaign, #QdeesHuHuYeh, Q-dees children got to have loads of fun while supporting efforts in conserving endangered Malayan tigers. Talk about embodying the spirit of the tiger–the king of the jungle–and leaping into the new year with courage, strength, wisdom and bravery!
Preserving Malaysia’s symbol of bravery
“The Malayan Tiger is under threat of extinction. Data shows that the tiger population is at a very worrying level.”- Datuk Seri Dr Wan Junaidi Tuanku Jaafar, Member of the Parliament
The Malayan tiger is emblematic of Malaysia’s bravery. Yet there are currently fewer than 200 Malayan tigers in Malaysia. The declining population is caused by biodiversity loss, poaching and habitat loss due to deforestation and urbanisation. Worse, Malaysia is facing the risk of losing its only tiger species after 3 other tiger subspecies which are the Bali tiger, the Caspian tiger, and the Javan tiger have gone extinct.
The campaign is also a collaborative project between Q-dees and Persatuan Pelindung Harimau Malaysia (RIMAU) aimed to instil a love for wildlife and raise awareness about endangered species. Q-dees is raising funds for RIMAU and hosting a live storytelling session using Anak Rimba’s No Roar Day storybook.
Further, engaging storytelling enables children to care for and understand the importance of animal preservation. This is actually part of character education that helps develop values such as loving and caring for oneself as well as others. Involving children directly in the process is a great way to share and teach cultural experiences with them.
Deepening learning and embracing cultural diversity
Active and meaningful learning experiences – ones that happen beyond the walls of the classroom and match the reality of their lives – help children solve complex problems, increase critical and creative thinking skills, and communicate ideas more effectively.
This applies even more so to children who grow up in a culturally rich environment, such as in Malaysia, because they need to be equipped with attitudes, knowledge and skills to be successful adults in the increasingly globalized and pluralistic world.
#QdeesHuHuYeh educates and teaches children (and parents!) about the Chinese culture while supporting efforts to conserve endangered Malayan tigers and ways to rescue them through activities including fundraising, roaring challenge, CNY arts and crafts and of course, singing out loud to Q-dees original 2022 CNY song.
Roaring at adversities
These past few years have been challenging for everyone, but a touch of positivity goes a long way. #QdeesHuHuYeh figuratively and literally asks young children to roar into 2022 to step into the new year mighty and strong – just like the Malayan tiger. After all, there is a tiger within each one of us!
From art and craft to calligraphy and music, these free learning activities will help you and your children or students celebrate Chinese New Year the Q-dees way! Even better, why not participate in this nationwide event with us?
Download free learning activity for children here:
Celebrating New Year with #QdeesHuHuYeh
(hù hu), Q-dees’ Guardian Tiger takes the characters on a quest to become as mighty and strong as he is. Join Zhi Hui, Bubbly, Alzy, Zul and Shanti as they gear up for the new year!
Taking inspiration from the mighty roar of a tiger, Q-dees wants young children to unleash the tiger within them and begin the new year with bravery and strength. We want our children to roar back!
Now is time for you to show us your mightiest roar! Record a video of you roaring and post the video on your social media with the hashtag #QdeesHuHuYeh.
Building strong, resilient children of the future
Our brave children have completed the quest to become as mighty as the Guardian Tiger, (hù hu), earning themselves a badge of bravery.
This unique campaign shows Q-dees’ Love to Life values in the most impactful way: The power of love is what inspires children to learn. And when children love learning, they will become confident, young individuals who won’t be afraid to explore and discover new horizons.
Check out more photos and videos on Facebook through the hashtag #QdeesHuHuYeh.